Kristin Bull for Crain’s Detroit Business

Kristin Bull is a web-editor at Crain’s Dertroit Business magazine and website, and she spoke about how it’s important for journalists to be multi-faceted.

In today’s world, the field of Journalism is growing beyond solo-artists.  When saying this I mean you have to be able to work a camera, write a story and put it online all by your lonesome.  To add on to that, you have to be able to use html, indesign (or programs like it) and edit video.  She made it feel as if this list is constantly growing, and it is.

So you can’t be just a photographer or just a writer anymore unless you’re the best possible writer or photographer in your given environment.  Whether it be graduating class, office, or field, if you’re not the best at one thing you better start honing other skills.

Kristin worked at Patch for the Rochester area for before getting laid off as a part of the mass-execution of the Patch site.

She went on to discuss how hyper-local news industries like Patch aren’t exactly successful models, and hinted at maybe having a little foresight to the imminent outcome she experienced.

Maybe its because the world hasn’t completely abandoned print as to why she maintains at the company in Detroit.  Their print edition is their biggest money producer, and their online site has a pay-wall setup to generate money, and although not as the most popular method has still proven beneficial to the company.

Right now the company is seeking employment, although it is not listed as this title she explained how they need a “tech-guru” who can also write.

I get it. Why pay somebody 30 thousand to write and somebody else 50 thousand for tech, when you can pay one person 60 or 65 thousand to do both.

This is what businesses care about and the more keen us job-seekers are when looking for it the more we can meet the expectations of are potential employers.


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